Imagine a 32-year-old working couple in Mumbai scrolls through Instagram while having their morning coffee- and suddenly they pause at a beautiful reel of a 2BHK flat just 15 minutes from their office.
So you have a chance to attract such buyers.In 2025 you should try to become a brand and attract such buyers because you still have some time.
So if your real estate agent, property owners, or builder and you’re not using Instagram, Facebook LinkedIn and other social media platforms to become your real estate brand Then, you will not be able to fight the competition in the real estate market.
And your properties will remain as is because no one will buy them.
That’s why, this blog will walk you through proven Instagram strategies How to target local property buyers on Instagram in 2025?
Instagram Updates in 2025
Instagram’s new message translation feature lets you connect with your friends even easier.
Now if you like the song, you can send your friends a 30-second preview of the song featuring a spinning vinyl of the album.
You can now schedule messages on Instagram and make your real estate business even easier.
1. Optimize Your Instagram Profile for Local Real Estate Leads
Your Instagram profile is your first impression make it local credible and clickable.
What to include:
Username: use your brand name + location.
Bio: Highlights your services, area, and CTA
E.g., helping buyers find dream homes in Andheri, site visits, and DM for free consultation.
Clickable links: Use tools like Linktree or beacons to showcase brochures, listings, and contact forms.
Contact buttons: Enable WhatsApp and email for direct communication.
2. Use Tags and Local Hashtags for More Reach
Instagram algorithm prioritizes relevant and local content- help it help you!
How to do it:
Always tag your posts and stories
Use niche, local Hashtags:
#Thaneflatforsale
Also use broader hastags like:
#realestateindia
#firsttimehomebuyers
#hometourreel
Want to find the best hashtags? Use free tools like display purposes or ritetag.
3. Post Content Local Buyers Actually Want to See
Skip the corporate tone. Focus on helpful, visually engaging and relatable posts.
Content ideas:
Property tours and reels show the rooms, society, and surrounding area.
Before/ after staging share transformation stories.
Clients testimonials local families who recently bought from you.
Neighborhood insights schools parks grocery stores nearby.
Engaging content= saves+ share= better algorithm reach.
Also, read more.
Facebook vs Instagram for real estate agents: which is better?
Why does every real estate agent need social media in 2025?
Social Media Marketing for Real Estate: A Complete Beginner’s Guide 2025?
How do you attract customers to buy property?
How to be a successful real estate seller in India?
What types of marketing is best for real estate?
Social media post ideas to attract property buyers fast in 2025
4. Use Instagram Reels & Stories to Boost Engagement
Instagram reels get 2x more reach than static posts.
Try this content format:
15-second reels highlight balcony views, interiors, or parking spaces.
Before after reels showcase renovations of property
Story polls would you live in a hill view apartment?
Q&A, stickers through ask your property doubts
Use trending audio from the Instagram reels library for better discovery.
5. Run Targeted Instagram Ads (Even on a Small Budget)
Instagram ads help you laser focus on buyers in your specific area.
Ad types to use:
Location ads target zip codes or 10- 15 km radius from property.
Interest-based target users interested in home decor real estate or investing.
Lead gen ads collect names emails via simple Instagram forms
Try starting with a ₹500- ₹1000 budget per ad and test for best results.
6. Partner with Local Influencers & Pages
People trust people more than ads. Influencers add social proof.
Who to collaborate with:
Local real estate vloggers or architects
Lifestyle influencers in your area
City, area focused Instagram pages.
Offer them exclusive free site visits, or affiliate commissions.
7. Analyze Performance & Improve Every Week
Use Instagram insights to understand:
Which posts get the most saves, shares or reach?
What time is your audience most active?
Which hashtags perform well?
Also track leads with free CRM Tools Like hubspot and google sheets.
Conclusion
In 2025, the buyer is digital first. Instagram is not just for branding- it’s a direct channel to generate inquiries build trust and even close deals.
Following these steps, you can turn your Instagram feed into a lead-generating machine one local buyer at a time.
Now it’s your move. Start optimising targeting and posting like a pro and let Instagram become your most powerful local sales tool!
Contact Us for Real Estate Social Media Marketing Services.