In 2025, social media is no longer just a place to share vacation pics. It’s your new-age sales weapon, especially if you’re a real estate agent. But here’s the question: Facebook or Instagram: which platform should you focus on to grow your real estate business?
You’re not alone in this confusion. Many real estate agents struggle with where to spend time, money and effort.
Through this blog, you will get a clear direction on which platform you should focus on So that you can save time, save money, and grow your real estate business in the right direction.
Why Social Media Matters in Real Estate (2025 Edition)
The property buyers of today scroll before they schedule.
If you want to increase brand awareness, appear professional in front of your clients, or build a good relationship with your clients, then you will have to focus on social media marketing.
And one more thing, Real Estate success in 2025 is not just about having a property – it’s about having a presence.
Facebook for Real Estate Agents
Key Features:
Facebook Business Page
Marketplace for listing properties
Facebook groups to build community
Facebook ads with targeting
Pros:
Excellent for hyper-local targeting
Great for long-form content testimonials and reviews
Ideal for older audiences 30+ age group
Cons:
Lower organic reach than before
Not as visually dynamic as Instagram
Best for agents looking to build trust run targeted ads and interact within communities.
Instagram for Real Estate Agents
Key Features:
Instagram reels, stories, and highlights
Strong visual first experience
Hashtags for discoverability
Built-in messaging and engagement tools
Pros:
Perfect for visual storytelling (property tours, interior shorts)
High engagement, especially with younger audiences (18-34)
Fast growth for influencer-style branding
Cons:
More challenging to drive traffic without a website link
Needs frequent content updates to stay relevant
Best for agents with visually appealing listings and younger buyer audiences.
Where is your audience hanging out?
Before choosing, ask yourself:
Who are your target buyers?
What age group are they in?
Are they first-time buyers or investors?
Example: If You’re targeting families looking for homes, Facebook wins. If you’re showing off luxury rentals or modern is you go to.
Which Platform Gives Better Real Estate Leads?
Facebook ads allow deeper audience targeting by location, age, income, etc.
Instagram Reels go viral easily, giving your properties massive visibility.
Combine both use. Instagram to catch attention and Facebook to convert leads.
Also read this.
Why every real estate agent needs social media in 2025?
Social media marketing for real estate a complete beginners guide 2025
How do you attract customers to buy property?
How to be a successful real estate seller in India: 7 proven tips for 2025
What type of marketing is best for real estate in 2025?
Indian real estate hits $1.3 billion in Q1 2025: a golden opportunity for agents!
Budget and Time: Where Should You Invest?
Low budget? Start with Facebook organic groups and posts.
More time? Invest in Instagram content like reels, stories, and carousels.
Short on time? Facebook ads deliver fast results with less effort.
The trick is to align platform use with your strengths and schedule.
Real Trends and Data (2025)
70% of Property buyers check social media before contacting an agent (NAR 2025)
Instagram posts with video tours get 30% more engagement (Social Media Examiner)
Facebook still leads in local community groups and as targeting.
These numbers prove that your presence matters more than your preference.
Our verdict: which one to choose?
You don’t have to choose. Use Facebook for relationship building and lead nurturing, while Instagram grabs attention and showcases properties.
If you’ve just started, pick one platform based on your audience and expand as you grow.
Quick Summary: Facebook vs Instagram for Real Estate Agents
Facebook Trust, community, local ads
Instagram Visual appeal, youthful videos, fast engagement
Facebook is great for long-term leads; Instagram is great for fast attention
The most innovative real estate agents in 2025 use both strategically
Conclusion
Build presence where it matters
In 2025, buyers want to see and feel their dream home even before they visit. Facebook and Instagram are your virtual open houses.
Don’t stress about choosing one; focus on showing up consistently. Need help managing your real estate social media like a pro?
Let our digital marketing agency help you stand out. Contact us today!
FAQs
Should I focus only on Facebook for real estate?
Not necessarily. Facebook is great for building community and, running ads but Instagram offers better visual engagement. Use both based on your business goals.
2. Is Instagram effective for selling property?
Yes! Especially if you’re targeting younger buyers. Reels stories and highlights let you showcase properties in a modern, engaging way.
3. Can I run ads on both platforms together?
Yes! Since both are part of meta, you can run combined ad campaigns through Facebook Ads Manager.
4. I’m just starting; which one is easier?
Start with Facebook; it’s easier to manage, and you can join local groups to gain early traction. Then, add Instagram as you grow.
5. Do I need a website to generate leads?
Not always, but having a website increases your credibility and helps convert social media interest into serious enquiries.