Are you posting property listings on social media but not getting leads?
This is happening because, in 2025, the whole method of content creation and marketing has completely changed.
In 2025, buyers and sellers are more active online than ever before. but random posting without a strategy is just noise.
To attract leads, build trust, and close deals, real estate agents need a strong social media marketing plan – one that works even while you sleep.
In this blog you’ll learn how to create a result-oriented social media plan tailored for the real estate market with proven steps, tools and expert tips let’s dive in.
Why Real Estate Needs a Strategic Social Media Plan in 2025
Social media is not just for selfies anymore — it’s where buyers discover homes, compare properties, and even reach out to agents directly.
And the most important thing, is that in the coming days, your clients will buy properties only after seeing your company’s social media branding.
So if you want to generate more leads or want sales growth, then you will have to focus on a social media marketing plan.
A Strategic Plan Helps You:
Build Brand visibility
Get consistent leads
Stay ahead of local competition
Also, read more.
Facebook vs Instagram for real estate agents: which is better?
Why does every real estate agent need social media in 2025?
Social Media Marketing for Real Estate: A Complete Beginner’s Guide 2025?
How do you attract customers to buy property?
How to be a successful real estate seller in India?
What types of marketing is best for real estate?
Step 1: Identify your ideal real estate buyers or sellers
Before creating content, know who your clients are.
Ask Yourself:
Are you targeting first-time homebuyers or luxury property investors?
Are your ideal clients families, retirees or working professionals?
Create a buyer persona of your clients
Use Meta Audience Insights to understand your local audience’s demographics, interests, and online behaviour.
Step 2: Choose the Right Platforms for Real Estate Success
Not every platform gives equal results.
Best platform for real estate in 2025:
Facebook: great for property listings groups and paid ads
Instagram: Reels, carousel posts, and stories: high engagement
YouTube: perfect for video tours and local area guides
LinkedIn: For targeting HNIs, investors, or commercial property clients
Start with 2 platforms where your audience is active and show up consistently.
Step 3: Plan Your Content Strategy (with Examples)
Once you know where to post, let’s decide what to post.
Types of content that convert:
Property listing reels–Short, engaging walkthroughs
Client Testimonials- Builds trust
Home buying tips – Educational & shareable
Behind the scenes–open houses, teamwork day in life
Before & After Transformations—Interiors Sell!
Make a sample weekly content calendar with the help of Canva tools.
Step 4: Set Smart Goals and Track KPIs
Without goals, your plan is just guesswork.
Set SMART goals:
Specific: Get 25 quality leads in 30 days
Measurable: Track through forms, Dm’s link clicks
Achievable: based on your ad budget and content quality
Relevant: Goal must support sales
Time bound: set a timeline to track progress
Important KPIs :
Engagement rate (Likes, shares, comments)
Website visits
Inquiries (DMs, forms)
Cost per lead ( if running ads)
Step 5: Promote Your Listings with Paid Ads (Beginner Tips)
Organic reach is shrinking–especially in real estate. A small ad budget can give big results.
Ad types that work :
Carousel Ads (Multiple images or a property )
Video ads (walkthrough of testimonial)
Lead form ads (instant enquiries on Facebook)
Tips:
Start with ₹ 500/day
Targeting by location interest (e.g, people interested in real estate in Mumbai)
Use short copy and a clear call to action (Book a visit, send Details)
Use Meta Ads Manager instead of just boosting posts.
Step 6 – Avoid These Common Mistakes
Even experienced agents make these errors:
Posting only listings (No engagement content)
Ignoring DMs or comments
Using low-quality images
Inconsistent posting (hurts algorithm + trust )
Not tracking performance or adapting
Fixing these can immediately improve results!
Need Help? Get a Done-for-You Real Estate Marketing Plan!
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Custom real estate content plan
High converting ad campaigns
Daily posting, Engagement management
Lead tracking Dashboard
Monthly Reports
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Conclusion
Social media can be your most powerful leads engine- if used with a plan
First of all, know your audience. Choose the right platform. Post the right content consistently. Use paid ad smartly. Track results and improve. Start implementing these steps today or partner with experts like us and watch your real estate brand grow faster.
Contact us now for a free consultation.
FAQs – Social Media Marketing for Real Estate
Q1: Why is social media important for real estate agents in 2025?
Because 70% of buyers begin their property search online. Social media helps build visibility, trust, and direct leads from the platform people already use daily.
Q2: Which social media platform is best for real estate?
Facebook and Instagram are the top-performing platforms for real estate agents, especially for listing properties and engaging with potential clients.
Q3: How often should I post real estate content on social media?
Ideally, 4-6 times per week. A consistent content calendar builds familiarity and keeps your brand top of mind for buyers and sellers.
Q4: What kind of content gets the most engagement for real estate?
Reels property walkthroughs before and after interiors, home buying tips, testimonials, and live Q&A sessions tend to perform best
Q5: I don’t have time to manage my social media. What should I do?
You can hire a professional agency like DMAFYB that specializes in real estate marketing. We handle your content, ads leads, and reports so you can focus on selling properties.
Q6: How much should I spend on Facebook ads for real estate?
Start with ₹1000/day. Target locally and test ad creatives for the best performance.