Are you tired of paying high commissions to brokers just to get average-quality property leads? Or worse, getting no response at all after spending hours calling random numbers?
If you’re a real estate agent or builder looking to generate leads that are genuine, local and cost-effective, Facebook ads might be your best investment in 2025.
In this blog, I’ll walk you through exactly how to use Facebook ads for real estate lead generation even if you’re a complete beginner, and I’ll even share ready-to-use ad templates and pro tips to help you stand out from the competition.
Why Real Estate Agents Should Use Facebook Ads in 2025
Let’s face it – the real estate market is evolving. More buyers and sellers are going online before they even speak to an agent. According to Statista, a happy relationship is an important aspect of life for 44% of real estate owners. 34% of real estate owners are innovators or early adopters of new products.
Here’s why Facebook ads make sense:
You can target people based on location, budget, age and interests.
Ads show up in the Facebook feed, Instagram Stories and even Messenger.
You control the budget, unlike traditional offline marketing.
Step-by-Step Guide to Run Facebook Ads for Real Estate Leads
1. Start with a clear goal
Ask yourself:
Do I want to generate:
Buyer leads?
Sellers leads?
Rental inquiries?
Each of those goals needs a slightly different targeting and message. Be specific.
2. Create a high-converting landing page or lead form
If you don’t have a website, use Facebook’s instant lead form. But ideally send traffic to a landing page that includes:
A clear call to action like Book a free site visit
Trust elements like badges photos google reviews
A Short, simple form name phone budget location
Want a checklist for landing pages? Download it here.
3. Smart Targeting Strategy
This is where the magic happens. Facebook lets you target your dream customers. For example:
Location: Boisar, palghar, or a 10 km radius
Age group: 28-55 (people more likely to buy
Interests: real estate, home loans, property investment
4. Create Engaging ad Creatives that convert
Let’s keep this simple.
Image tips:
Use real property photos or 3D designs
Highlights key features like 2 BHK under ₹30 lakhs
Avoid too much text on the image
Ad copy formula:
Tired or paying rent in Palghar? Get your own 1 BHK in just ₹5,999/month. Book a few site visits today. Limited flats left!
Include a CTA button like learn more or send messages.
Bonus: Download 3 ready-to-use ad templates [here] to get started instantly.
5. Budget And Bidding tips
Start small – Even ₹300/ day is enough to test.
Use campaign objective: lead generation or traffic
Let facebook optimize delivery for best results
Once you get leads increase the budget gradually
Track your CPC (cost per Click) and (cost per lead) to know what’s working?
How to optimize and convert More Leads
Running the ad is just the start. Now you have to nurture the lead.
Install the Meta Pixel to track who visited your page.
Use WhatsApp auto replies for fast follow-up
Run retargeting ads for people who clicked but didn’t submit the form
You can even use email drip campaigns or offer free site visit scheduling.
Common Facebook ad mistakes real estate agents make
Avoid these to save your time and money:
Using generic stock images (not related to the, actual property)
No landing page or a poor form
Targeting an entire city without refining by age, budget, or interests.
Ignoring follow-up – leads get cold fast!
Case Study
Mumbai real estate Facebook page growth strategy
1. Hyperlocal targeting
Focus only on Mumbai areas like Andheri, Bandra, and Navi Mumbai in every post. Use keywords and location tags like : 2BHK in Bandra Sea View ₹1.2 Cr
2. High Quality visual Content
Post HD images, short videos, and reels of properties. Show interiors, views and nearby places. Visuals get more shares and saves.
3. Facebook ads with lead Form
Run local ads targeting age 28-55 in Mumbai with an interest in property buying. Use facebook leads form ads like
Get price & brochure on whatsApp
4. Client testimonials & social proof
Post photos and videos of buyers receiving keys, giving feedback or site visit experiences to build trust.
5. Daily Property posts + Trending
Hashtags
Post the property daily with location-based hashtags:
#mumbaidlflats #2bhkmumbai #Amdheriproperty
6. Reels & Video tours
Quick 30-second reels of property tours work best. Add music, price and location in captions.
7. Engage in local groups
Comment on buyer posts in Mumbai-based property Facebook groups. Offer help; reply fast.
Delhi real estate Facebook growth strategy.
1. Area-specific property posts
Post listings focused on top locations like Dwarka, Rohini, Noida Extension, etc.
Example: 3 BHK In Dwarka Sector 12 Near Metro – ₹75L Only
2. Daily short reels
Create 15-30 sec reels showing:
Flat tour
Nearby market or metro
Price content in caption
Reels help pages go viral organically.
3. Run local leads ads
Target Delhi NCR Audience Age 28-55 using Facebook Lead Form ads.
Use of captions like family-friendly homes.
4. Post buyer testimonials
Post happy buyer stories or short quotes.
Every single photo with a client + flat = big trust.
5. Answer FAQs Qs Posts
Use posts like:
How much is the registration cost in Delhi?
Loan available on DDA flats?
Educates and building authority.
6. join delhi property groups
Comment on posts like looking for flat in noida
Message directly with your listing link or number.
7. Use trending hashtags
#Delhiproperty #noidaflats
#dwarkarealestate #readytomovedelhi
Also, read more.
Facebook vs Instagram for real estate agents: which is better?
Why does every real estate agent need social media in 2025?
Social Media Marketing for Real Estate: A Complete Beginner’s Guide 2025?
How do you attract customers to buy property?
How to be a successful real estate seller in India?
What types of marketing is best for real estate?
Social media post ideas to attract property buyers fast in 2025
Ready to Launch Your First Facebook Ad?
You Don’t Need to Be an Expert. You just need:
A clear offer
A basic landing page or lead form
One good image and one powerful message
If you still feel unsure, feel free to book a free 15 min ad consultation with our team. Or just download our free ad template pack and launch your first ad today.
Conclusion
Facebook ads are not just another marketing trends- they’re a powerful tool that smart real estate agents are using every day to get quality leads, book site visits, and close deals faster.
Whether you’re just starting out or already working with a few listings, Facebook gives you the control to reach the right buyers at the right time without wasting money on uninterested people.
You don’t need a big budget. You just need the right strategy, and now you have it.
FAQs
Q1. Do Facebook ads really work for real estate lead generation?
Yes, absolutely. When done right, they help agents get high-intent local leads at a low cost.
Q2. Which is better – Facebook or Google Ads for property sales?
Facebook is better for discovery and awareness, while Google is for active searchers. Use both if the budget allows.
Q3. How much should I spend to start Facebook ads for property?
Start with ₹500–₹1000 a day. Optimise based on results and then scale.
Q4. Can I run real estate ads without a website?
Yes, with Facebook lead form ads. But a landing page helps you build more trust and qualify leads better.
Q5. What kind of creatives work best in real estate ads?
Real photos, site walkthroughs, 3D designs, or short videos – anything that helps people see themselves living there.