Content Marketing Strategy for Your FMCG Brands

Create Short-Form Video Content

[{"selector":"#anim-3b98b8d7-2763-427b-a856-b649dadc8abb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.246337776828504%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-5efc7ee3-02b7-4785-afe1-5cfde1818218","keyframes":{"transform":["translate3d(-124.72727%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8829f681-ccdb-4969-9d7d-ecd048a4e3d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a7f5c21-8456-4ad0-8bba-6de181f31d19","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0fda9d7f-8ea2-494a-8df0-baa912b8d612","keyframes":{"transform":["translate3d(154.05404%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a84a269-402b-4583-b18b-b5294afa0438","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04287d65-6207-41f3-a8fe-e77f0ee07ae5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Use Reels, and Shorts to showcase your products.

Post User-Generated Content (UGC)

[{"selector":"#anim-af872bed-8f91-4a10-880f-61bf73b2ce9d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.107385822682836%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1359008d-a682-4fe0-83d5-05a64f62ff4e","keyframes":{"transform":["translate3d(125.09092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f36a3739-5dd6-4d25-8373-39db742d3dae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d27daca-438b-42c1-8ca9-443e8b671563","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c2ddf516-c39d-45b6-a20e-73c051f916aa","keyframes":{"transform":["translate3d(-131.53153%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c61e25eb-f8fe-44df-98f1-67dd4a20db23","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a6c30d6-00fe-4521-a890-9f35130c0ad0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Share real customer experiences to build trust.

Educate Your Audience

[{"selector":"#anim-3999b762-7d21-475a-b62f-1e5d48c1942d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-39.88180702173927%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-cc5276d8-dfb1-41aa-8275-7a4f933f1d10","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-cb22937a-4632-404d-bde7-f60f5411ec40","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-38e4c4be-16c5-47f1-9d7a-0c903f10fd02","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Share tips and product benefits.

Use Interactive Content

[{"selector":"#anim-5aa193e9-db64-40ad-af0c-5b1e713ffb80 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3e9c9836-3296-4f6a-a573-b261db3040d5","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cdfedd9e-eba1-46d7-8074-02a1afd77fc8","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b24f4214-735a-4bcb-aa29-eef8d3c41e24","keyframes":{"transform":["translate3d(-128%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5dcab91-27c7-4d9e-b6d2-d73ba89203e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-933e7c00-9a50-415f-b399-a0b38ab46e53","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Use polls, quizzes, and Q&A sessions to engage users.

Use Infographics & Carousels

[{"selector":"#anim-06bbac93-a434-414f-85e0-8a20565c7760 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.246337776828504%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0d4e9eef-cf98-42b0-932a-f7f9c640e4e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9e0423b6-06f5-46c4-bdbc-3ed390425b38","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3eeff1b1-4561-4125-88d7-747e47888c32","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-532866fd-b513-452e-a5f1-4d94033e6338","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Simplify complex information through visually appealing content.

Launch Product Teasers

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Create Behind-the-Scenes (BTS) Content

[{"selector":"#anim-36a485c3-6ed8-4bff-84bd-89472bfbf6f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.169562703669456%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-aecc25ea-8737-4a1f-b1eb-3a3755e8c232","keyframes":{"transform":["translate3d(-124.72727%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3da1cfd5-5753-4279-abca-7217051c2637","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35e08e46-a32c-4887-a34d-c3b7b79db8f1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-83b97e64-6721-41d3-b8e0-4a7f8ed2c8de","keyframes":{"transform":["translate3d(137.60001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1cf9d1d-4b6f-48aa-a8c5-58be76a3d447","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-829a250e-1e65-4fab-8cef-776ec6abc200","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Show your production process or company culture.

Use Trend-Based Memes

[{"selector":"#anim-1c277a75-1e83-4ca6-be8a-dbd4e1dea384 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-13aa72d8-8ab2-4964-a0a7-9722d552a02c","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-5d806861-7382-450c-a105-878ed56fddf3","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a1b0aad1-13a9-45b5-a62a-3c11f01e6a6e","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Connect with a younger audience through humor and viral trends.

Tell Brand Stories

[{"selector":"#anim-3c876c42-ffbe-4289-bfc7-bf3473e045b4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(27.7050780747656%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b6d5745b-1d86-4133-b808-31514fb3db9d","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-a2e7c92c-3291-466c-93fc-9615f41084b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-936c1f43-328d-4d24-bdb9-8d8010cb6391","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Share your brand’s journey, values, and mission to build emotional connections.

Repurpose Content Across Platforms

[{"selector":"#anim-e1d5ce47-9cad-4928-b31b-3c298df20eec [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(5.0015626553719414%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-986b44fd-aea9-491e-90ba-900e48e82c14","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-2723a79f-f9e7-48c3-8c17-3903d43b996f","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-05255f93-bb89-43c1-b459-ce70eca02716","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Convert blogs into videos, podcasts into carousels, etc.

Thank You

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